BLITZ: THE LEAGUE :: interactive campaign

Midway Amusement Games challenged Martini’s creative team to develop a website to capture and extend the brand of their upcoming release of their alternative sports title, “Blitz: The League” where players learn that winning means to Win At Any Cost. At the core of this game title is an interactive, action-packed story about the gritty underbelly of professional sports. In that spirit, Martini wrote and designed the game’s prequel and released in segments online. The site, like the game, blurred the lines between fantasy and reality. The Blitz: The League online campaign included sites for an official sports franchise; a sports news and information portal; a sports apparel company; and a performance-enhancing
beverage. Martini also produced an online banner campaign providing linkage and push. Talk about a brand extension full of infinite possibilities, some of the creative from the campaign even worked its way back into the game itself.

ED, EDD N EDDY :: interactive website

In creating their first collaborative title with the Cartoon Network, Midway Amusement Games charged Martini Design to create an immersive, experience-based website for the new title, Ed, Edd n’ Eddy: The Mis-Edventures. With a target market of boys from ages 6-12, Martini designed an experience that would let boys hang out with the characters at home. This fully interactive site let boys walk right into the cul-de-sac where the Eds live and just play with stuff in Ed, Edd or Eddy’s rooms. Now that’s fun.

GRIM ADVENTURES OF BILLY & MANDY

Midway Amusement Games engaged Martini to design a teaser site and an interactive website that will engage kids and build awareness and hype for the Grim Adventures of Billy & Mandy video game. Based on our experience, our shared understanding of the target, and the intersection of the Cartoon Network and Midway Home Entertainment brands, the over arching concept behind these ideas is that kids love to click and they love to play. To that end, we designed an online space to mirror the world of The Grim Adventures of Billy and Mandy, a place where kids will come and play. It’s the place to become immersed in Billy and Mandy’s precocious and sensory universe — a place where things move, make sounds, and compel unique and delightful challenges.