Microsoft India has a live webcast on Friday on how to create a Silverlight eGreeting with multiple videos, similar to our Christmas Card. So similar that they referenced our card on the Microsoft site! To see for yourself, or to register, go here.
Come see us at the Digital Vendor Fair, November 18th from noon to 2 pm in Building 33. We will be showcasing our latest and greatest work at our booth. Come by and say hi!
Martini Design was asked to produce a unique campaign that would encourage Oracle database administrators to give their contact information to Microsoft SQL Server sales staff. Martini created an online contest with a funny viral video and online game that portrays SQL Server 2005 as a cost-effective, intuitive alternative to Oracle 11g, which is depicted as a complex, ineffectual, and expensive corporate product.
The campaign was a success. Users visiting the website had a 15 percent conversion rate for sign-up and registration. The YouTube.com version of the video contributed to a 200 percent rise in hits in just one week. The video also was posted to five different database blogs within 24 hours of being released.
MSN called upon Martini to create an interactive demo for Live.com that showed not only its function, but also the appeal of having a personalized home page. To do this, Martini created a product demo and three video vignettes showing Live.com users keeping up with the stuff and the people they love. Through the eyes of an adoring adolescent, a passionate ping pong patron, and a loyal lobster-lover, we see how Live.com brings their online worlds together.
Microsoft’s Licensing team came to Martini to produce a learning tool to educate licensing specialists and account representatives on Enterprise Agreements. Martini used a unique story-telling approach to “edutain” and engage the audience. Using a 1950’s film reel style, we created a 12-minute demo and two interactive quizzes, telling the story of Sad Hal, a hapless salesman who is empowered through the Enterprise Agreement. This campaign also included a 40-page workbook.
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