HOMETEAM :: Branding

HomeTeam is a national television show with the mission of becoming the leading brand among the first time homebuyer market. The charge: take the existing logo mark and brand and give it a consumer friendly and authentic voice while developing a trustworthy mark among real estate and mortgage professionals. Martini Design delivered a revised identity, supported by a compelling tagline and a complete style guide communicating the rules of usage. Additionally, Martini Design developed a suite of supporting presentation and marketing materials used to secure investors and partners.