HITACHI CONSULTING :: website

Leveraging a global Web branding initiative, Martini Design designed a Web site showing the stability and successful track record of Hitachi Consulting’s business and IT service offerings. The new site brings volumes of content into a compelling, intuitive and informative experience. It expresses the consultancy’s unique personality and focus while tying back to the overarching Hitachi brand. The site also incorporated robust content management features allowing for ease in updating.

BLITZ: THE LEAGUE :: interactive campaign

Midway Amusement Games challenged Martini’s creative team to develop a website to capture and extend the brand of their upcoming release of their alternative sports title, “Blitz: The League” where players learn that winning means to Win At Any Cost. At the core of this game title is an interactive, action-packed story about the gritty underbelly of professional sports. In that spirit, Martini wrote and designed the game’s prequel and released in segments online. The site, like the game, blurred the lines between fantasy and reality. The Blitz: The League online campaign included sites for an official sports franchise; a sports news and information portal; a sports apparel company; and a performance-enhancing
beverage. Martini also produced an online banner campaign providing linkage and push. Talk about a brand extension full of infinite possibilities, some of the creative from the campaign even worked its way back into the game itself.

ED, EDD N EDDY :: Interactive Website

In creating their first collaborative title with the Cartoon Network, Midway Amusement Games charged Martini Design to create an immersive, experience-based website for the new title, Ed, Edd n’ Eddy: The Mis-Edventures. With a target market of boys from ages 6-12, Martini designed an experience that would let boys hang out with the characters at home. This fully interactive site let boys walk right into the cul-de-sac where the Eds live and just play with stuff in Ed, Edd or Eddy’s rooms. Now that’s fun.

HOMETEAM :: Branding

HomeTeam is a national television show with the mission of becoming the leading brand among the first time homebuyer market. The charge: take the existing logo mark and brand and give it a consumer friendly and authentic voice while developing a trustworthy mark among real estate and mortgage professionals. Martini Design delivered a revised identity, supported by a compelling tagline and a complete style guide communicating the rules of usage. Additionally, Martini Design developed a suite of supporting presentation and marketing materials used to secure investors and partners.

LIVE.COM :: Interactive Demo

MSN called upon Martini to create an interactive demo for Live.com that showed not only its function, but also the appeal of having a personalized home page. To do this, Martini created a product demo and three video vignettes showing Live.com users keeping up with the stuff and the people they love. Through the eyes of an adoring adolescent, a passionate ping pong patron, and a loyal lobster-lover, we see how Live.com brings their online worlds together.

GRIM ADVENTURES OF BILLY & MANDY

Midway Amusement Games engaged Martini to design a teaser site and an interactive website that will engage kids and build awareness and hype for the Grim Adventures of Billy & Mandy video game. Based on our experience, our shared understanding of the target, and the intersection of the Cartoon Network and Midway Home Entertainment brands, the over arching concept behind these ideas is that kids love to click and they love to play. To that end, we designed an online space to mirror the world of The Grim Adventures of Billy and Mandy, a place where kids will come and play. It’s the place to become immersed in Billy and Mandy’s precocious and sensory universe — a place where things move, make sounds, and compel unique and delightful challenges.

GETTY IMAGES :: Event Branding

When the international leader for royalty-free images celebrates 10 years in the business, it’s a very big deal. Martini Design created event branding to for Getty’s 10-year Anniversary parties happening in 11 cities (in 6 languages) around the world. From Sydney to Seattle, our mission was to help unite this international, culturally diverse and geographically dispersed employee group with a communications and event design strategy that no one could forget. Martini’s creative strategy extended into everything from the event graphics, to multi-lingual animated Flash clip, posters, to the napkins and giveaways. The events were recognized as the best party experience that Getty Images has had in 10 years.