Midway Amusement Games engaged Martini to design a teaser site and an interactive website that will engage kids and build awareness and hype for the Grim Adventures of Billy & Mandy video game. Based on our experience, our shared understanding of the target, and the intersection of the Cartoon Network and Midway Home Entertainment brands, the over arching concept behind these ideas is that kids love to click and they love to play. To that end, we designed an online space to mirror the world of The Grim Adventures of Billy and Mandy, a place where kids will come and play. It’s the place to become immersed in Billy and Mandy’s precocious and sensory universe — a place where things move, make sounds, and compel unique and delightful challenges.